MYMIU is a German based brand for cat related products of high quality for the design affine cat lover community. The main product of the brand is a cat tree free-standing or wall-mounted using the shape of a gingko leaf as steps and platforms.

At first glance the logo reminds of a high end fashion brand mainly because of the sleek handlettering showing that a cat tree can meet the cat's needs but also be stylish fitting perfectly into a well curated and sophisticated home. The most obvious part of the logo is the sleeping or cosy curled cat - the rather subtile content reminds of the gingko leaf shaped platforms and the heart shaped symbol addresses the cat lover.

The goal is that the cat tree is no longer a disturbing item but a contribution in modern architecture or traditional style apartments and houses.